Iowa Music City Bowl

We’re here to turn the volume all the way up in Music City. We’ve reimagined not only what a boutique hotel can look like, but what it can do. Combined with Virgin’s unrelenting dedication to the consumer, we’re ushering in a new standard for hospitality and heartfelt service amongst hotels. Expect a modern, personalized experience with all the trimmings of Southern charm – and we’re just getting started.

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Our Nashville guest rooms work twice as hard as others so calling them rooms is like calling the space shuttle an airplane. From our patented technology beds that are so comfortable we have a sheep as a mascot, to the ability to separate your room into two separate areas for living and sleeping, every stay feels like an upgrade. Plus our mini-bars are stocked with street-level priced items and Wi-Fi is always free.